Case Study: City of Hamilton improves flushing behavior with eSolutionsGroup’s "Own Your Throne" campaign

Flushables campaign teaches Hamilton to ‘Own Your Throne’

The City of Hamilton partnered with eSolutionsGroup to tackle a public education challenge around its Clean Harbour Program. Using an older combined sewer overflow system, the city was seeing non-flushable waste and hygiene items appear as shoreline debris in Hamilton Harbour, creating environmental harm and added cleanup and repair costs.

eSolutionsGroup developed the “Own Your Throne” outreach campaign, combining creative messaging, research-backed humour, and a medieval theme to encourage residents to flush only pee, poo, and toilet paper. The vendor delivered a full communications and marketing package including print and digital ads, radio, infographics, social media, animated videos, landing pages, posters, surveys, and event materials; the campaign generated tens of thousands of views, hundreds of shares and comments, and more than 40,000 video views in just a few months.

City of Hamilton