Case Study: Waterloo EDC Achieves a 203% Increase in Website Visitors with eSolutionsGroup

Driving investment in Waterloo Region with a new brand for Waterloo EDC

Waterloo EDC, the investment attraction agency for Waterloo Region, needed a brand that would capture the attention of key stakeholders and help drive foreign investment. eSolutionsGroup was brought in to design a new brand and website that would support the organization’s early-stage goals and position it as a strong first point of contact for companies looking to locate, relocate, or expand in the region.

eSolutionsGroup created a research-driven brand strategy built around tailored messaging for multiple audiences, including foreign investors, Canadian ex-pats, millennial talent, local businesses, and community stakeholders, anchored by the “inventing the future” tagline. The new brand and website helped Waterloo EDC better communicate the region’s competitive advantage, attract visitors, and convert them into leads, while unique website visitors increased by 203% after launch.

Waterloo EDC