Case Study: Banco Bradesco achieves global growth and stronger banking innovation with ESM Software

ESM Software is a vital tool when implementing the BSC method for strategy and organization innovation within financial services

Banco Bradesco, one of Brazil’s largest financial services institutions, needed a better way to manage strategy across nearly 5,000 branches and 50,000 retail units as the market changed rapidly. The bank wanted to move beyond having strategy as theory and needed a more structured, flexible way to align employees and guide growth, so it turned to ESM Software and the Balanced Scorecard (BSC) methodology.

Using ESM Software, Banco Bradesco centralized its strategy, objectives, and execution plans in a secure local installation behind its firewall, making corporate strategy visible and actionable for employees across the organization. The result was major expansion across the Americas, Europe, Asia, Africa, and Oceania, stronger brand recognition, and measurable growth including a 16% asset increase in 2015 to $1.2 trillion, along with improved security through biometric ATMs and a significant reduction in fraud.

Banco Bradesco