Case Study: We Are Alexander predicts artwork distortion 50 times faster with Esko Studio Toolkit for Shrink Sleeves

We Are Alexander Accurately Predicts Artwork Distortion with Studio Toolkit for Shrink Sleeves

We Are Alexander, a global marketing agency, faced the challenge of accurately predicting how artwork would distort when applied to complex packaging shapes using shrink sleeves. Their previous manual process involved calculations and guesswork, which they sought to improve upon to provide better previews for their clients and avoid costly physical prototypes.

By implementing Esko's Studio Toolkit for Shrink Sleeves, the agency could simulate a virtual shrink sleeve around any object, including irregular shapes. This Esko solution allowed designers to instantly see 3D distortions, significantly improving quality control and client presentations. The result was a production process that became 50 times faster, drastically cutting costs by eliminating the need for physical prototypes and heat tunnel testing.

We Are Alexander

Mark Meyer

Senior Premedia Director