Case Study: Beck Atlanta achieves consistent, beautiful brand packaging with Esko Equinox

Printing Beauty A New Perspective on Managing Brand Intent

Beck Atlanta, a boutique provider of graphic files for print reproduction, faced the challenge of how printing press limitations restricted designers' color use, often leading to a loss of brand color integrity and vibrancy in the final packaging. Working with Esko and its Equinox software, their goal was to find a way to empower designers and deliver consistent, high-quality color reproduction for brand owners.

Esko's solution involved implementing Equinox and a 7-color printing process, which expanded the printable color gamut by approximately 70% over traditional 4-color process. This technology provided predictable proof-to-press matching, greater stability, and cleaner, higher chroma images. The results included a 22% reduction in ink usage, faster press makereadies, and the ability to consistently reproduce brand colors, ultimately leading to more successful packaging for clients and more business for Beck Atlanta and its printing partners.

Beck Atlanta

Mark Causey

Director of Color Technologies