Case Study: Boots boosts productivity by 50% with Esko WebCenter and MediaBeacon

How Walgreens Boots Alliance Improved their Content and Merchandising Process with WebCenter and MediaBeacon

Boots, part of Walgreens Boots Alliance and owner of cosmetic brands like No. 7 and Soap & Glory, had a disorganized and inefficient process for merchandising and promotional work. Their manual workflow, managed through Excel and printed paperwork, led to lost feedback, excessive time spent searching for assets, and projects that took too long to complete. This unsustainable process prompted them to seek a solution from Esko.

Esko implemented its WebCenter collaborative workflow and MediaBeacon digital asset management (DAM) solutions. This provided the Boots team with an automatic, guided process for content creation, a single source for trackable feedback, and a self-serve library for digital assets. As a result, Esko helped Boots cut its approval time by an estimated 50%, eliminate missed deadlines, and significantly increase overall productivity.

Boots

Jeremiah Callaghan

Lead Project Manager