Case Study: Tyson Foods boosts asset management efficiency with Esko MediaBeacon DAM

How Tyson Foods Manages Marketing & Product Collateral

Tyson Foods faced the challenge of managing its vast library of digital assets, such as product images, without a centralized system. This led to inefficiencies, with employees spending hours searching through disparate repositories for files, often resulting in duplicated work and costs. To address this, they partnered with the vendor Esko and implemented its MediaBeacon digital asset management (DAM) system, codenamed Jive.

The solution from Esko provided a central source of truth for all assets, making them instantly searchable. This dramatically increased efficiency, cutting search times from hours down to seconds and reducing the time to gather assets for projects from two weeks to just three days. The intuitive system was successfully rolled out to 500 users with a structured adoption plan. The measurable impact includes significant time savings and a strong foundation for future integration with other enterprise systems.

Tyson Foods

Gil Comeaux

Associate Digital Asset Manager