Case Study: Weleda streamlines pharmaceutical packaging content management with Esko WebCenter

How to Manage Pharmaceutical Packaging Content with Esko WebCenter

Weleda, a global leader in certified natural cosmetics and anthroposophic medicines, faced significant challenges in managing the complex packaging content for its pharmaceutical products. Their outdated content management system could not efficiently handle a large volume of texts, diverse regulatory requirements across many countries, and strict drug approval and traceability processes. To streamline these packaging processes, Weleda turned to vendor Esko for a modern solution.

By implementing Esko's WebCenter platform, Weleda gained a validated and configurable system to control its packaging workflows and content. The solution provided a central library for text reuse, full traceability of changes, and a clear overview of all tasks, which significantly enhanced efficiency. Esko delivered a cohesive system that met Weleda's specific requirements without needing custom programming, ensuring a streamlined process for managing packaging artwork and approvals.

Weleda

Simone Luntzer

International Packaging Management Team Leader, Pharmaceuticals