Case Study: Pivot Point streamlines creative workflows with Esko's MediaBeacon Adobe Connector

How Pivot Point Revolutionized Their Creative Process with the MediaBeacon Adobe Connector

Pivot Point, a publisher for the hair and beauty industry, faced significant challenges managing its vast pool of digital assets across global markets. Their designers worked in silos without a centralized system, leading to difficulties in finding files, versioning errors, and inefficient workflows. They chose to implement Esko's MediaBeacon digital asset management solution to create a single source of truth for their creative assets and to gain the ability to track Adobe files directly.

The solution was further enhanced with Esko's MediaBeacon Adobe Connector, which integrated directly into their redesigned creative workflow. This allowed designers to access and update assets from within Adobe InDesign automatically. The results were transformative, eliminating broken links, ensuring the use of correct file versions, and saving significant time. One designer reported saving at least two hours on a single file, and the entire team experienced a streamlined, efficient, and more enjoyable process.

Pivot Point

John Bernin

Sr. Director of Digital Innovation & Asset Management