Case Study: NOW cuts SKU rendering time from 10+ hours to under 1 hour with Esko Studio

How NOW Saved 10 Production Hours Per SKU

Esko's customer, the health and wellness products company NOW, faced a significant challenge in creating marketing imagery for its 1400+ SKUs. Producing just three photographs for a single product required a minimum of 10-12 hours for prototyping, shooting, and editing, a process that was unsustainable given frequent label updates and the small size of their creative team.

Using Esko's Studio, a plug-in for Adobe Illustrator, NOW's team was able to create life-like 3D product renders in under an hour per SKU. This solution dramatically cut production time, saved significant resources, and ensured color and proportion consistency across all imagery. Esko provided a scalable process that allowed NOW to quickly update marketing materials for both digital and print, responding with agility to market demands.

NOW

Tim Imbordino

Creative Services Manager