Case Study: Goodman Fielder streamlines artwork approval with Esko WebCenter

Goodman Fielder Installs WebCenter to Streamline Artwork Approval

Goodman Fielder, a major food and beverage brand owner in Oceania, faced a challenge with an outdated artwork approval system that could not efficiently handle the increasing number of packaging designs and frequent changes. To address this, they partnered with Esko to implement its WebCenter solution, a web-based platform for managing packaging pre-production.

Esko's WebCenter provided a centralized, cloud-based environment for managing artwork, streamlining the approval process, and making assets accessible to internal stakeholders and external suppliers. The solution allowed Goodman Fielder to significantly reduce its packaging delivery lifecycle, with all comments and corrections becoming 100% visible and traceable for compliance, replacing the need for manual mark-ups on printed copies.

Goodman Fielder

Lorna Thomson

Senior Brand Manager