Case Study: TRG Datacenters achieves 2,600 backlinks with Eskimoz digital PR campaigns

TRG Datacenters - Customer Case Study

TRG Datacenters, a data center based in Houston, Texas, needed to improve its SEO by increasing its backlink profile. The challenge for vendor Eskimoz was to create a newsworthy, digital PR campaign that could make the specific niche of data centers accessible to a wider, consumer-facing audience.

Eskimoz developed a digital PR campaign focused on the environmental impact of cryptocurrency, a topic relevant to data centers and frequently covered in the media. The campaign's research on energy consumption per transaction gained massive traction following a major news event, generating over 2,600 backlinks from major publications and driving over 114,000 organic sessions to the client's website. Eskimoz successfully secured the first-place ranking for the client's target keywords.

TRG Datacenters