Case Study: Matterport cuts cost per SQL by 36% with Eskimoz

How Eskimoz revitalised Matterport’s PPC strategy to decreased the CPA by 36% in just 4 months

Matterport, a spatial data company, was spending significantly on paid search and social media to generate marketing leads but faced challenges with lead quality and geographic targeting. Many leads did not convert into sales-qualified leads (SQLs), and they struggled to acquire enough quality leads in their key EMEA and North American markets. They enlisted the help of the digital marketing agency Eskimoz to address these issues.

Eskimoz implemented a data-driven solution, first improving tracking to connect campaign data directly to CRM outcomes. This allowed them to optimize paid search and social campaigns to focus on high-performing keywords and specific geographies. They also redesigned the paid social strategy and improved landing pages. As a result, Eskimoz helped Matterport achieve a 60% increase in SQLs and reduce the cost per acquisition by 36% within just four months, while also strategically expanding their monthly advertising spend.

Matterport