Case Study: Sweet Inn boosts ROI and brand visibility with Eskimoz

How Eskimoz increased brand visibility and ROI on paid campaign activity for accommodation provider, Sweet Inn

Sweet Inn, an accommodation provider and travel tech company, faced the challenge of driving direct bookings at a lower cost than online travel agents. Their typical hotel keywords were not driving conversions, so they enlisted the paid campaign services of Eskimoz to optimize their ad account structure and increase performance.

Eskimoz implemented a targeted paid campaign strategy on Google Ads and Facebook, focusing on cities with lower occupation rates and expanding into new markets like US students seeking European accommodation. This approach, which included building specific landing pages, resulted in a 105% year-over-year increase in ROI and an 18% highest ROI in a single month, all while operating on a £5K/month budget.

Sweet Inn