Case Study: INTURN drives high-value B2B leads with Eskimoz

How Eskimoz helped disruptive startup, INTURN, drive high value B2B leads

Eskimoz helped Inturn, a New York-based startup disrupting how retailers buy and sell off-price inventory. As a new company with a novel concept, Inturn faced the challenge of limited search volume for its services, making it difficult to gain visibility and drive high-value B2B leads through search engine marketing.

The solution from Eskimoz involved a data-led SEO and content strategy. With direct search terms limited, they targeted relevant terms like "off price" and "excess inventory." Eskimoz's expert content team produced quality resources and built links through influencer engagement. After two years, Inturn achieved first-place rankings for target keywords, a 37% increase in organic traffic, and visibility for 1,500 keywords.

Inturn