Case Study: Hiyacar increases booking requests with Eskimoz

How Eskimoz helped car sharing app, Hiyacar revitalise its PPC and SEO campaigns to drive growth and organic traffic

Hiyacar, a peer-to-peer car sharing app, was facing significant challenges with its digital advertising. While spending £25K monthly with a large agency, nearly half the budget was allocated to app install campaigns on Google and Meta, which suffered from unreliable tracking and ineffective targeting. They partnered with the digital marketing agency Eskimoz to address these issues and drive more valuable results.

Eskimoz implemented a new strategy focused on paid search campaigns targeting users actively looking to book a car, followed by remarketing to encourage app installs from this engaged audience. They also emphasized local SEO by creating location-specific pages and running digital PR campaigns to improve domain authority and visibility for local search terms. This comprehensive approach, coupled with improved tracking, yielded impressive results for Hiyacar: a 686% increase in booking requests, a 200% rise in organic traffic, and an 85% decrease in cost per acquisition on Google and Meta.

Hiyacar