Case Study: Beaufort & Blake increases ROI and customer acquisition with Eskimoz

How Eskimoz drove ambitious growth plans for eCommerce fashion brand, Beaufort & Blake

Beaufort & Blake, a premium fashion brand, faced the challenge of meeting ambitious customer acquisition cost targets and reducing their heavy reliance on Meta advertising. They turned to the vendor Eskimoz to improve their ROI from Google Ads and find a more profitable path for growth.

Eskimoz implemented a strategy focused on customer acquisition cost (CAC), restructuring campaigns to target new and returning customers separately. They fully optimized Beaufort & Blake's Google Shopping campaigns, using a mix of automation and manual oversight. This solution from Eskimoz successfully opened a new acquisition channel, yielding a 29% increase in year-over-year ROI and a 105% increase in advertising spend.

Beaufort & Blake