Case Study: Uniqlo boosts engagement in Indonesia with Eskimi

UNIQLO boosts CTR to 1.15% with Eskimi

UNIQLO faced the challenge of effectively reaching and resonating with its core, higher socio-economic customer base in Indonesia's competitive digital landscape. Many platforms lacked the specific targeting required, so the brand partnered with vendor Eskimi to utilize its advanced socio-economic targeting and rich media ad formats.

Eskimi's solution combined precise socio-economic class (SEC) filtering with interactive creatives like SpinView Gallery and Unzip to Reveal. This strategy successfully delivered over 7.5 million impressions and crushed its performance goals, achieving a 1.15% CTR and a 5.4% engagement rate, effectively growing UNIQLO's customer base.

UNIQLO