Case Study: SC Johnson achieves higher attention and purchase intent with Eskimi’s DeepContext targeting

SC Johnson boosts purchase intent by 4.35pp with Eskimi

The customer, SC Johnson, faced the challenge of breaking through a low-interest, price-driven category for its Raid brand, where consumer attention was limited and traditional ad formats delivered low-impact engagement.

The vendor, Eskimi, implemented a solution using its DeepContext AI targeting and immersive gamified creative. This strategy delivered a 1,488 Attention Per Mille and a +4.35pp purchase intent uplift, proving the campaign successfully converted attention into intent.

SC Johnson