Case Study: Nescafé achieves higher CTR and brand-safe reach with Eskimi DeepContext

Nescafé boosts CTR 50% with Eskimi

Nescafé, a major coffee brand, aimed to maximize its visibility during the Africa Cup of Nations (AFCON) while ensuring its ads appeared in culturally relevant and brand-safe environments. To address this challenge, they partnered with the vendor Eskimi.

Eskimi implemented a solution using its DeepContext AI and Rich Media to align Nescafé's ads with football conversations and lifestyle content. This strategy resulted in a 50% higher click-through rate and delivered over 13 million impressions across 22,000 highly specific, brand-safe URLs. The campaign successfully connected Nescafé with the tournament's passion while maintaining premium, contextually relevant advertising environments.

Nescafé