Case Study: Hrvatski Telekom boosts competitor targeting and engagement with Eskimi

Hrvatski Telekom boosts CTR to 1.8% with Eskimi

Hrvatski Telekom, a leading telecommunications provider in Croatia, faced the challenge of standing out in a highly competitive market. Their goal was to efficiently deliver a new customer-acquisition message to the right audience, specifically users of their primary competitors. To address this, they partnered with their media agency, Pro media group, and the vendor Eskimi to utilize its advanced targeting capabilities.

The solution involved a data-driven awareness campaign using Eskimi's precise telco targeting and interactive rich media ad formats. By focusing on competitor subscribers, Eskimi's platform, which included attention measurement via Lumen tracking, helped Hrvatski Telekom achieve significant results. The campaign delivered an exceptional Attention Per Mille of 1,396, an engagement rate of 15.5%, and a click-through rate of 1.8%, all substantially above industry benchmarks and confirming the campaign's success in capturing audience attention.

Hrvatski Telekom