Case Study: BIC boosts brand awareness and exceeds KPIs with Eskimi

BiC boosts CTR 90% above KPI with Eskimi

BIC aimed to effectively reach diverse audiences for its stationery, lighters, and shavers in Morocco, facing the challenge of adapting to evolving digital consumption habits. To boost brand awareness, they partnered with the vendor Eskimi, utilizing its platform for a high-impact digital campaign.

The solution, executed with Eskimi and agency Share Conseil, centered on a nationwide poetry contest promoted through optimized ad formats like static banners and in-banner video. This approach generated significant engagement, achieving a final click-through rate (CTR) of 0.8%, which was 90% above the target KPI. The campaign also recorded a 71.47% video view-through rate, demonstrating successful audience connection and exceeding performance expectations for BIC.

BiC