Case Study: The Lane Company achieves faster order processing and same-day confirmations with Esker Fax (Esker)

Speeding Up Inbound And Outbound Order Processing

The Lane Company, a $90 million furniture manufacturer selling through Furniture Brands International’s 13,000 retail dealers, faced slow, paper-based order processing: dealers faxed up to 1,000 pages daily, mailroom staff hand-carried faxes to order entry and back, and confirmations could take a week or more. Online ordering wasn’t viable for many smaller dealers, so Lane needed a high-volume fax solution that integrated with its IBM mainframe and LAN.

Lane deployed Esker Fax to automate inbound/outbound routing, tie a toll-free number to multiple fax lines, deliver faxes directly to order-entry desktops (with split-screen entry), and use Forms Merge and Advanced Inbound Routing for polished confirmations and smart routing. The result: end-to-end processing shrank from as long as a week to as little as an hour, paper handling was eliminated, documents are archived automatically, and customer communication and order throughput improved significantly.

Lane

Tom Thompson

Manager of Information Systems, The Lane Company