Case Study: GBfoods achieves streamlined deduction claims processing and 500 hours/year saved with Esker

Improving Efficiency In Deduction Claims Processing

GBfoods, a Spanish multinational food company behind household brands like Gallina Blanca, was struggling with a manual, time-consuming deduction-claims process that affected its order-to-cash cycle. Handling more than 7,000 trade and promotional invoices annually, customer service spent 30–40% of its time on claims while accounting lacked visibility into expected deductions, causing inaccuracies and slow interdepartmental responses.

To fix this, GBfoods implemented Esker’s Claims & Deductions solution to automate receipt, sorting and AI-supported classification of invoices, route exceptions through collaborative workflows, and assign cost centers for validation. The change saved about 500 CSR hours per year, enabled 50% of promotional invoices to be processed in under a minute, improved accounting accuracy and cross-team collaboration, and contributed to a low dispute rate with over 98% order delivery satisfaction.

GBfoods

Susana López

Front-Office Retail Customer Service Manager