Case Study: 1-800-FLOWERS.COM achieves rapid, scalable peak-season faxing without extra hardware with Esker Cloud Fax Services

Improving Business Continuity with Esker Cloud Fax Services

1-800-FLOWERS.COM, a web- and phone-based floral retailer with 100 stores and a growing BloomNet of thousands of partner florists, struggled with slow, labor-intensive fax order communications that couldn’t handle major holiday spikes—each page could take up to a minute and limited modems/lines caused delivery delays and customer-satisfaction risks.

The company upgraded to Esker VSI-FAX and integrated Esker Cloud Fax Services as a seamless, pay-as-you-go failover (no new hardware), backed by an SLA. The result: capacity doubled during peak periods with no delays, faxes were dispatched 96% faster (most in 2–3 minutes), the company avoided costly modem purchases, and achieved improved continuity, monitoring and peak-period revenue capture.

1800 flowers.com

Marc Grzeskowiak

Director of Logistics Services