Case Study: H.B. Fuller achieves faster, more accurate order management with Esker

H.B. Fuller boosts electronic orders to 75% with Esker

H.B. Fuller, a global chemical adhesive manufacturer, faced challenges in managing a high volume of complex customer orders while simultaneously deploying a new SAP ERP system globally. Their objectives were to improve the customer experience and job satisfaction by automating their order management process to free up customer service staff from manual data entry. To achieve this, they chose to implement Esker’s AI-driven Order Management solution.

Esker's solution acted as a bridge between H.B. Fuller’s legacy systems and the new SAP platform, ensuring a seamless transition for customers. This automation allowed customer service specialists to spend more time on proactive customer care rather than manual order entry. The results were significant, as H.B. Fuller exceeded its automation goal by achieving 75% electronic orders, with 55% processed through Esker. The implementation also led to a 10% decrease in order entry errors and a 41% increase in electronic orders.

H.B. Fuller