Case Study: H.B. Fuller achieves streamlined order management and stronger customer relationships with Esker

By implementing Esker alongside its SAP® rollout, H.B. Fuller is seamlessly transitioning to a more efficient, standardized order management process

H.B. Fuller, a global adhesive manufacturer operating in 72 facilities across more than 36 countries, faced a surge of complex, high-volume orders while rolling out SAP worldwide. Their challenge was to standardize order management, improve customer experience and CSS job satisfaction, and make the ERP transition seamless and transparent to customers.

They implemented Esker’s AI-driven Order Management alongside the SAP rollout to bridge legacy e‑commerce systems and automate order capture and pre-filling. As a result, order-entry that once took hours now takes minutes, electronic orders rose to 75% (a 41% increase) with 55% processed through Esker, order-entry errors fell 10%, and customer service teams regained time to strengthen customer relationships.

H.B. Fuller

Mike Carney

Manager of North American Customer Service