Case Study: ODL achieves 90%+ order automation and enhanced visibility with Esker Order Management

Achieving a 90%+ Automation Rate in the Building Materials Industry

ODL, a Zeeland, Michigan‑based building materials manufacturer handling 300+ customer orders daily (80% via email), faced slow, error‑prone manual order entry and poor visibility for CSRs and managers — problems that grew more acute as the company planned to scale and needed to support remote work during the COVID shutdown.

After going live with Esker’s cloud Order Management solution in September 2019, ODL automated its order intake with AI-driven data extraction and intuitive dashboards, achieving a 90%+ electronic processing rate. The result: fewer entry errors, real‑time visibility and remote monitoring, and the ability to absorb rising order volumes without adding headcount.

ODL

Dan Hagger

Customer Service Manager