Case Study: HEINEKEN Spain achieves 5x faster order processing and 50% order automation with Esker

Accelerating Order Processing & Enhancing Customer Service

HEINEKEN Spain, a leading brewer and marketer of premium beer and cider brands, was manually entering more than 40,000 fax and email orders a year into its SAP system, resulting in slow response times, data-entry errors and limited visibility across order processing. Seeking faster, more accurate order handling and better customer service, the company selected an automated solution to replace labor-intensive order entry.

Esker’s AI-driven platform automatically extracts and matches order data, sends validated orders to SAP as IDocs via the existing EDI channel, and splits multi-product documents into separate SAP orders while providing real-time dashboards for full process visibility. The implementation cut average processing time from 170 to 30 seconds (5x faster), achieved 50% fully automated orders, 74% validated with no changes, eliminated many manual errors and freed staff to focus on higher-value customer service.

Heineken

Luis Fernández-Palacios

Order Management Manager