Case Study: Cadillac Drives Higher Sales Consideration and ROI with eshots experiential event portals

Cadillac boosts event ROI to 1.67-to-1 with eshots

The customer Cadillac sought to reach and influence prospective buyers more effectively and to utilize technology to maximize the ROI of its ride and drive events. The challenge was to significantly increase sales consideration and generate revenue that would meet or exceed the cost of the programs.

eshots implemented a comprehensive solution featuring personalized event microsites, efficient onsite data capture, and post-event video sharing. This was supported by their experiential analytics platform for real-time measurement and data integration with GM's CRM. The results were highly successful, with the program achieving a 1.67-to-1 revenue-to-cost ratio and selling hundreds of vehicles.

Cadillac