Case Study: Cadillac achieves 32% higher event marketing ROI with eshots

Cadillac boosts event ROI 32% with eshots

eshots helped Cadillac, a global auto manufacturer, address significant challenges within their expansive experiential marketing program. The client faced a lack of a central strategy, undefined success metrics, and unfocused data collection across their many event activation partners, which hindered their ability to measure ROI effectively.

By taking a consultative approach, eshots developed a unified event strategy and technology platform for lead capture, delivery, and analytics. This solution enabled Cadillac to drive over $1 billion in annual revenue through the eshots platform, achieving a 32% increase in event marketing ROI and a 19x return on their total eshots investment. Additional results included a 57% increase in conversion rates on quality leads and $500,000 saved in payroll expenses.

Cadillac