Case Study: Air National Guard engages recruits and boosts lead generation with eshots QuickCapture

Air National Guard drives 60% click-through rates with eshots

The Air National Guard sought to engage and educate prospective recruits while overcoming labor-intensive onsite technical challenges at events. Their objectives included generating quality leads and enabling ultra-reliable data transfer and reporting. To meet these needs, the vendor eshots deployed its QuickCapture experiential marketing technology.

eshots implemented a mobile solution using iPads to create an interactive, game-like experience for consumers at events. The solution included registration, fitness challenges, video games, photo stations, and exit interviews, all integrated through a scannable pass. This program successfully captured leads and data. The results were significant, including 28,654 visits to a campaign microsite and 5,895 photos taken with a 42% retrieval rate. eshots proved the ROI of this experiential marketing program for the Air National Guard.

Air National Guard