Case Study: YMCA of Greater San Antonio boosts enrollment and revenue with esd & associates

YMCA of Greater San Antonio increases enrollment by 50% with esd & associates

The YMCA of Greater San Antonio, a large community organization, faced challenges with its marketing and web presence. Their advertisements were not effectively driving revenue from key segments, their website was not organized for enrollment, and they lacked a way to monitor successful strategies. They partnered with the marketing vendor esd & associates to implement a targeted marketing and web development solution.

esd & associates developed a comprehensive strategy that included creating a new microsite focused on enrollment, targeted digital and print advertisements, and targeted email blasts. They integrated these efforts to streamline the customer journey and implemented analytics tracking to monitor results. The solution delivered by esd & associates led to a 50% increase in year-over-year enrollment and a 75% improvement in clicks-to-register, successfully attracting thousands more unique visitors.

YMCA of Greater San Antonio