Case Study: YMCA of Greater San Antonio drives Síclovía turnout with esd and associates

YMCA of Greater San Antonio drives 479 Síclovía participants for $2.78 each with esd & associates

The YMCA of Greater San Antonio needed to generate significant attention and ensure a high turnout for its Síclovía event, a free initiative to encourage community activity. A successful event was crucial for securing future sponsorships and funding. To meet this challenge, they partnered with the marketing agency esd & associates.

esd & associates implemented a solution focused on guerrilla and influencer marketing to create offline buzz, which was then promoted through social media to drive participation. The results were highly successful: digital advertising acquired 479 participants at a cost of just $2.78 per person, integrated campaigns engaged over 3,000 online users in a week, and the effort secured over 60 media hits from major local news outlets.

YMCA of Greater San Antonio