Case Study: University Health System achieves national teen outreach campaign success with esd and associates

University Health System’s teen outreach campaign goes national with esd & associates

The University Health System, in partnership with the Texas Department of Transportation (TXDOT), faced the challenge of creating a drunk driving awareness campaign that would effectively resonate with a teenage audience. They partnered with the marketing and advertising agency esd & associates to develop this targeted outreach initiative.

esd & associates developed the "UBooze, UCruise, ULose" campaign by first conducting focus groups with teens to understand their attitudes and values. The resulting campaign was hip, memorable, and implemented with relentless efficiency across various mediums. The solution provided by esd & associates was highly successful; the campaign became a local, then statewide, and finally a national sensation. It was purchased by TXDOT for statewide use and released into the public domain, appearing on everything from billboards to police cars across the country.

University Health System