Case Study: University Health System revitalizes its brand and strengthens public recognition with esd & associates

University Health System revitalizes a 30-year-old brand and wins U.S. News recognition with esd & associates

The University Health System (UHS) faced increasing competition in the healthcare market and needed to revitalize its 30-year-old brand. Its challenges included differentiating itself from competitors and creating a consistent visual identity. UHS partnered with esd & associates for a comprehensive rebranding initiative involving research and brand strategy.

esd & associates conducted extensive market research and collaborated with UHS to develop a new brand strategy, visual standards, and messaging. This solution was implemented across all UHS facilities and collateral. As a result, over 15 years, UHS successfully changed its consumer image and is now recognized as a top healthcare provider by U.S. News & World Report.

University Health System