Case Study: Texas Music Hall of Fame creates a virtual community and boosts launch buzz with esd & associates

Texas Music Hall of Fame boosts website visits 14% with esd & associates

The Texas Music Hall of Fame needed to create a vibrant online community for its global fans and launch its new virtual presence from scratch. Their challenge was to develop an aesthetically intriguing and easy-to-navigate website that fused rustic and modern elements, while also implementing integrative online strategies and a public relations campaign. They partnered with the marketing agency esd & associates for a full spectrum of services including branding, web design, SEO, and social media.

esd & associates developed a distinctive identity by fusing rustic and modern iconography, planning a kickoff event at Stubb's in Austin, and generating buzz via Twitter and early media outreach. The results were highly successful, generating 60,000 impressions and $55,000 in event publicity. The new website also saw its performance improve with a 25 percent reduction in bounce rates and a 14 percent increase in new visits.

Texas Music Hall of Fame