Case Study: Sendero Health Plans achieves higher enrollment and engagement with esd & associates

Sendero Health Plans boosts enrollment 26% with esd & associates

Sendero Health Plans, a new health insurance provider, faced the challenge of building brand awareness and increasing enrollment in a highly regulated market. They lacked a comprehensive marketing strategy, clear analytics, and an effective social media presence. They engaged the vendor esd & associates for a full-scale advertising and marketing campaign to address these needs.

esd & associates developed a consumer-friendly marketing strategy that simplified complex health insurance information. Their solution included online and offline promotional materials, a streamlined website directory, and targeted SEO and social media campaigns. The results were significant: a 26% increase in enrollment, a 934% growth in website visits, and an 860% increase in engagement, demonstrating the campaign's successful impact for Sendero Health Plans.

Sendero Health Plans