Case Study: San Antonio Sports improves citywide fitness and boosts participation with esd & associates

San Antonio Sports boosts participation 43% with esd & associates

The customer, San Antonio Sports, faced the challenge of improving citywide health after San Antonio was rated one of the nation's most obese cities. Their existing programs were not enough to engage kids and families. To address this, vendor esd & associates created the Fit Family Challenge, a plan that surpassed the original research objectives of their grant.

esd & associates implemented a solution that added exciting new events like chip-timed 5K runs and soccer clinics. They developed a fully integrated communications strategy using a biweekly newsletter, bilingual media, and direct outreach to local schools. The results were significant: total participation increased by 43%, individual participation rose 250%, and social media followers grew substantially. The campaign earned an International MarCom Award and generated an estimated $2 million in publicity value.

San Antonio Sports