Case Study: San Antonio Museum of Art boosts e-commerce and engagement with esd & associates

San Antonio Museum of Art boosts e-commerce revenue 275% with esd & associates

The San Antonio Museum of Art (SAMA) needed to revamp its outdated web presence to better share information and develop a digital marketing hub with e-commerce capabilities. Their challenge was to convert website visitors into paying customers for exhibits, events, and merchandise. They partnered with the digital creative agency esd and associates for web development and a technical strategy.

esd and associates created a simple, elegant website with a sophisticated e-commerce and event management system. This solution included multi-admin access, content upload capabilities, and an e-communication system for targeted event notifications. The results were significant, including a nearly 50 percent increase in page views, a 450 percent increase in e-commerce conversion, and a 275 percent increase in e-commerce revenue for the museum.

San Antonio Museum of Art