Case Study: River City Federal Credit Union boosts mobile-friendly digital engagement with esd & associates

River City Federal Credit Union boosts mobile-friendly reach with esd & associates after a 2011–2014 membership decline

River City Federal Credit Union, a long-established financial institution in San Antonio, was facing a gradual decline in memberships due to an outdated and non-responsive website with poor user interface and search engine optimization. To address this challenge, they partnered with the marketing agency esd & associates for a comprehensive website redesign and development project.

esd & associates implemented a solution that included a complete restructuring and visual redesign of the website, utilizing CMS solutions and incorporating responsive web design to maximize usability across mobile devices. The revamp transformed the site into a modern marketing hub. As a result, the new responsive design met Google's "mobile-friendly" requirements, positioning River City to better connect with existing members and attract new ones.

River City Federal Credit Union