Case Study: Metro Health Club 40 builds a digital pathway for students with esd & associates

Metro Health Club 40 achieves 90% student commitment with esd & associates

Metro Health Club 40, a program focused on student development, wanted to bring the Search Institute’s 40 Developmental Assets for Adolescents to San Antonio. Their challenge was to create a digital pathway to help students identify their motivators and define career paths. They engaged the vendor esd & associates for brand program development and interactive advertising.

esd & associates developed the Metro Health WORTH program, which included a digital brand platform and a dedicated website. This website allowed students to complete an activity called "The Goal," which produced a personalized poster summarizing their dream job and the next steps to achieve it. The solution also featured a resource directory and promotional materials. The vendor's program was successfully executed in schools and achieved a 90 percent student commitment rate.