Case Study: Methodist Healthcare Systems drives ER awareness and app downloads with esd & associates

Methodist Healthcare Systems attracts 5,000+ landing page visitors with esd & associates

Methodist Healthcare Systems (MHS), a major healthcare entity in San Antonio, faced the challenge of promoting its fully-equipped emergency room services in a market saturated with urgent care facilities, especially during the busy Fiesta season. To address this, they partnered with the marketing agency esd & associates to develop a targeted digital marketing campaign and a new iOS application.

esd & associates designed and launched the MHSER app, which allowed users to find the closest Methodist ER and view accurate wait times. They supported the app's launch with a full digital and print campaign including media ads, pay-per-click advertising, a landing page, and social media ads. The campaign was highly successful, driving over 5,000 unique visitors to the landing page and resulting in more than 1,000 app downloads.

Methodist Healthcare Systems