Case Study: Methodist Healthcare System boosts local awareness of Quarry ER with esd & associates

Methodist Healthcare System generates 3,891 website clicks with esd & associates

Methodist Healthcare System (MHS) faced a challenge raising local awareness for its Metropolitan Methodist Emergency Care Center at the Quarry, as area residents were unaware of its services and opted for less-equipped facilities. The vendor, esd & associates, was engaged to address this with a comprehensive advertising and marketing campaign.

esd & associates implemented a full print and digital solution, which included local print ads, outdoor advertising, and media buys in locations like movie theatres. The campaign also utilized pay-per-click and paid social media advertising. This strategy successfully generated 3,891 website clicks and over 174,000 ad impressions, effectively making the facility's presence known to the local neighborhood.

Methodist Healthcare System (mhs)