Case Study: Mayor’s Fitness Council boosts fitness engagement with a redesigned website, mobile app, and Million Pound Challenge from esd & associates

Mayor’s Fitness Council boosts page views 86.87% with esd & associates

The Mayor's Fitness Council, a nonprofit organization, faced challenges with its newly launched website, which was plagued by technical and design issues and failed to engage the public in its health initiatives. The council enlisted esd and associates, a digital creative agency, to redesign the website and develop a comprehensive fitness campaign.

esd and associates redesigned the FitCitySA.com website, launched the Million Pound Challenge web contest, and created a mobile app. Their solution included a coordinated promotional effort involving community partnerships, press conferences, and social media. This work by esd resulted in dramatic increases: page views rose 86.87%, unique visits increased 114.74%, and over 4,400 members enrolled on the site. The Million Pound Challenge attracted over 3,300 participants and saw a 50% increase in page sessions, while the mobile app garnered significant media coverage and hundreds of downloads.

Mayor’s Fitness Council (mfc)