Case Study: Goodwill San Antonio boosts leads, followers, and store traffic with esd & associates

Goodwill San Antonio generates 1,200+ qualified leads in 20 days with esd & associates

Goodwill San Antonio sought to generate retail revenue and community engagement around Halloween. They partnered with the digital creative agency esd and associates to develop an integrated communications strategy that would build both online and offline buzz.

esd and associates implemented a solution combining digital advertising, public relations, influencer marketing, and lead generation, with a social media contest at its core. The campaign generated over 1,200 qualified leads and engaged more than 16,000 online users in just 20 days, while also increasing social media followers by over 2,100 and driving a 34 percent increase in store traffic for Goodwill San Antonio.

Goodwill San Antonio