Case Study: Friedrich Air Conditioning boosts social media reach and leads with esd & associates

Friedrich Air Conditioning grows Facebook fans 200% in 4 weeks with esd & associates

Friedrich Air Conditioning, a manufacturer of HVAC systems, faced the challenge of needing to quickly increase sales during peak summer months across distinct geographic markets. They had minimal social media engagement and a small fan base, making organic promotion ineffective. They turned to the agency esd and associates for a social media-driven solution.

The vendor, esd and associates, developed and managed a targeted Facebook advertising campaign. This involved A/B testing ad copy, optimizing ad placement and timing, and using promoted posts to drive traffic to a contest. This strategy successfully generated buzz and captured leads. Results included a 200% increase in Facebook fans, a 114% increase in organic reach, 214 new customer leads, and over 600 referrals to product pages within a month.

Friedrich Air Conditioning