Case Study: Friedrich Air Conditioning expands into 19 new markets with esd and associates

Friedrich Air Conditioning expands into 19 new markets with esd & associates

The customer, Friedrich Air Conditioning, needed a redesigned website to strengthen its brand and drive more traffic and profitability. The vendor, esd & associates, addressed this challenge through web design and digital marketing services.

The solution from esd & associates involved using SEM and SEO techniques alongside interactive design to create a unique shopping experience, with a focus on mobile users. This approach expanded Friedrich into 19 new markets, increased site traffic by 59 percent, and reduced targeted PPC rates by 37 percent, demonstrating the crucial value of search-generated traffic and sales.

Friedrich Air Conditioning