Case Study: Friedrich Air Conditioning boosts online sales with esd & associates

Friedrich Air Conditioning boosts conversions 26% with esd & associates

Friedrich Air Conditioning, a 130-year-old specialist in wall and portable air conditioning units, sought to more effectively promote its products online. Their challenge was to create a mobile-friendly web presence, develop a customized shopping experience, and implement a robust search engine marketing campaign to drive traffic. They partnered with the agency esd & associates to address these obstacles.

esd & associates redesigned Friedrich's online shopping experience for mobile devices, adding interactive features like an e-cart and sizing guides. They then developed and tested a targeted Google AdWords campaign, using keyword research and A/B testing to optimize performance. The results included a 26% increase in sales conversions, a 59% improvement in onsite web traffic, and a 37% reduction in PPC rates, with 44% of all website traffic coming from search engines.

Friedrich Air Conditioning