Case Study: Community First Health Plans achieves greater awareness and leads with esd & associates

Community First Health Plans boosts social media engagement by 248% with esd & associates

Community First Health Plans, a local non-profit health plan provider, faced the challenge of generating awareness for its plans during the 2013 Open Enrollment period for the Health Insurance Marketplace. They needed to quickly compete with larger for-profit brands and explain the complex Affordable Care Act in a simpler way, despite having an almost non-existent social media presence. They engaged the vendor esd & associates for a solution involving digital marketing and public relations.

esd & associates developed and executed a rapid strategy centered on a dedicated microsite that simplified the enrollment process and provided key resources. They used targeted online and offline marketing, including social media advertising, blogging, PR, and event marketing to drive traffic. This approach yielded significant results: a 248% increase in social media engagement, an 80% rise in sales leads, and substantial growth in organic and blog traffic over a five-month period.

Community First Health Plans